Have you ever wished you could go back in time and prevent yourself from making those mistakes you made? Or get a sneak peek into the future to make wise investments in the present?
I have always wished I could go back in time and buy some stocks in Apple and Microsoft so that I would be filthy rich right now😂. Sometimes as a Digital Marketer, I wish I could get some insights into the future digital marketing trends to adjust my strategies and effortlessly boost my digital growth😎.
Have You ever wished for something like that? Of Course, you did!
That’s why you’re here to discover 17 essential Digital Marketing trends that you need to watch out for in 2024🎯!
Now, I don’t want to waste your time with things like what are digital marketing trends and why or how they are useful to you. So, let me keep it short.
Digital marketing trends as the name says are trends in the digital marketing industry. So why do you need to know them?
It’s simple, imagine you have an idea of what is going to happen in the future. Let’s say you know the prices of tomatoes will increase the following week. You would then stock up on tomatoes this week itself, right?
So similarly knowing what is going to happen in the digital marketing industry can help you optimize your strategies and help drive success with ease.
Now, moving on to what you are here for, Voila here it is!
17 Essential Digital Marketing trends that you need to watch out for in 2024📈
A lot is happening in the world right now, and with an ever-changing world comes the need for ever-changing strategies for success. So I have put together this list of the most essential trends for you to grow successfully in the digital landscape.
Using AI to enhance your marketing efforts 🤖
“AI†is not just a buzzword these days, it truly is a game changer for all industries and the digital marketing world is no different. With AI helping 55% of marketers boost their bottom line AI has been a great investment choice for many marketers.
âœï¸AI for content creation
With the rising trend in AI, you can use AI in different ways and one such way is using AI for content creation. You can use AI to help you write promotional content for your messages, create content for ad copies, or even write your social media captions.
âš¡AI for automation
Data collection and analysis is a tedious and mundane task and if you are someone like me you would try to avoid it at all costs, right?
Well, AI makes your life easier with this. With the help of AI, you can automate data collection and analysis. Using the analyzed data you can alter your marketing campaigns or tailor them to be personalized for a specific set of audiences to improve your ROI.
📢AI for targeted ads
AI has been a game changer in the paid marketing niche. Leveraging AI in 2024 for your ad campaigns might just be the difference to beat your competitors and score more deals.
AI can help you create content for ads, optimize ad budgets to help save money and enhance ROI, help you analyze large amounts of data to personalize campaigns, and even help automate most tasks in creating an ad copy.
📹Videos with AI
AI videos have have evolved rapidly and with the latest advancement with Open AI’s SORA, you can create stunning videos with ease for your marketing efforts. You can simply create videos using text prompts which can help you save plenty of time and money which are key to increasing your digital growth rate in 2024.
🥽Metaverse marketing
Remember when Mark Zuckerberg came up with the metaverse back in 2021?
Times have changed tremendously since then after so many updates. Although it was not meeting the expectations of many the world realized its importance. In 2021, metaverse-related companies reportedly raised upward of $10 billion, so its no doubt this is where the future of marketing and business lies.
Metaverse, thanks to the immersive reality, helps deliver personalized content that is highly engaging and interactive. So having Metaverse as a part of your digital marketing strategy can truly help you stay on top of the competition.
📼Video Marketing
Have you ever felt this? You cannot sit in one place and listen to an hour-long lecture but you can happily watch a two-hour movie
The world right now is bombarded with content and people prefer to consume quick engaging video content over any other marketing approach. So it would be a wise decision to hop on the video marketing trend if you want to reach and engage with a vast audience.
With the advancement in AI creating such engaging videos to fuel your marketing is also made easier, so now is the time! Get creating and enhance engagement.
🧑â€ðŸ¤â€ðŸ§‘Personalization in content and ads
Let’s say you are a fitness enthusiast and you receive two marketing emails with these as subjects:
- “Jake, you can’t miss out on this deal for gym freaks broâ€.
- †Get 20% off now!â€.
You would most definitely prefer the first one and click on it, right? That’s because the subject line is personalized with attention to your name and your interests.
Let’s take even this blog as an example, I am writing for “you†referring to “you†and “your†problems. Writing like this builds connection and engagement with your users which can be key to generating leads and also converting leads into paying customers.
Personalized content is a digital marketing trend that will always be around, so it is better to nail this if you want to succeed with your marketing campaigns.
🗣ï¸Voice search optimization
Have you ever tried voice searching? Well, it is a quick and easy way of searching for what you want on the Internet. That is why 71% of consumers prefer voice-placed queries rather than typing them and this number is only going to increase.
If you want to ensure that you stay ahead of your competitors and be the first thing the user hears or sees you definitely need to make the most out of voice searches.
How do you do it?
It’s simple, think from the user’s perspective and create content accordingly. A user who is using voice search is going to ask queries in a very conversational and human tone. So writing useful user-centric content, using longtail keywords, and semantic keywords can be key to helping you rank on voice searches.
👀Visual search optimization
If you haven’t noticed yet typing in Google is not the only way people search for things. Imagine you are scrolling through Instagram reels and you see a pair of shoes that you really like, instead of going through the pain of trying to explain what the shoe looks like to google you can simply use Google Lens to find the exact product you want.
With Google Lens being used over 3 billion times per month in 2021 and 8 billion times per month in 2022 visual search is getting popular day by day.
What does this mean for your business? Well, increased visibility of course. You are most definitely to benefit from this feature if you are an online store selling products.
So, how do you rank higher when it comes to visual searches?
Just make sure that you have a comprehensive image library for your product, have your alt text updated and optimized, ensure that the image file size is not too high, include images in your site maps, and add product markup that meets the basic metadata requirements.
🕹ï¸Interactive marketing to increase engagement
Imagine you see an ad for running shoes that has the image of the shoe and just a code for a 10% discount. Now imagine an ad for the same running shoes but it starts off as a quiz to help you find the best pair of running shoes for you and an option to change the color of the shoe.
You are more likely to engage with the second ad, right?
Interactive marketing is a digital marketing trend that is growing popular every day. So if you want to enhance your user engagement you should definitely contender in making your marketing efforts interactive.
🤳Augmented reality (AR) Marketing
Imagine you want to buy a sofa for your living room, but you are unsure of how it would fit and look. With Augmented Reality you can import the virtual sofa model into your living room to see how it looks and feels.
Marketing and businesses always aim to solve user problems and are always user-centric, as only a user-centric business will survive in this highly competitive world. AR marketing is one such way of solving customer problems as it provides hands-on experience with products and this is key to increasing customer engagement.
📱Mobile-friendly Marketing
Smartphones are one of the easiest to use and most comfortable devices most people own. While 90% of internet users are accessing the internet via a laptop/desktop/tablet, 98.1% are accessing the internet on their phones.
What does this mean? You need to prioritize and ensure that your website, blogs, emails, ads, and other marketing efforts are optimized for mobile. Let’s say one of your blogs is not optimized for mobile users, Google would most likely not let it rank on the SERP as it would affect user experience and Google cares about user experience.
So if you want to drive business growth with digital marketing you need to keep in mind the mobile users and optimize accordingly.
🧘Humanizing your content
Ultimately, who is the product for? Who are the marketing efforts targeted towards?
Yeah, you’re right! It is your customers, who are humans like you and me. So in the advanced age of AI, if you want to rank on Google, It is essential to produce human content that is personalized and conversational.
The Google EEAT which stands for Experience, Expertise, Authoritativeness, and Trustworthiness is not a ranking factor but a component of search quality rater guidelines. This emphasizes the necessity and the usefulness of the content to the users.
To rank better and improve your digital marketing efforts, your content should have your first-hand experience in it, your expertise in what you are talking about is necessary, your website authority in the industry must be high, and your website should be trustworthy.
Another great tip to humanize your content is through a storytelling approach. Stories are engaging and this is essential to establish a connection with your prospects.
With all these in place your 2024 marketing approaches are highly likely to succeed.
#ï¸âƒ£Social Media marketing
Social media has become an integral part of all our lives and this makes it an effective marketing channel. Not a day goes by for this generation without scrolling through social media.
You need to see where your customers are, right? Well, most of your customers are using the top social media platforms to consume content, so that is where you need to sell. From targeted ads to organic reach through pots social media is an effective way to elevate your marketing approaches in 2024.
✅Focus on influencer authenticity
Remember those old TV ads with celebrity endorsements? Well. influencer marketing is somewhat similar to that except it is much more effective. Influencers have an existing fan base who consume their content on the regular.
A simple strategy to boost your revenue through influencer marketing would be to choose an authentic influencer who your prospective customers are more likely to follow, connect with those influencers, and promote your products through them.
This ensures that the people who are most likely to buy your product see them, which increases the number of leads you generate.
👨ðŸ»â€ðŸ’»Programmatic advertising for effective automation
Programmatic advertising is a trend that continues to take the paid media marketing industry by storm. If you want quick results and save the maximum money using programmatic ad exchanges is a great option.
Let’s say you sell phone cases and want to run ads to boost your sales. Using programmatic advertising you use a DSP(demand side platform) to connect with an ad exchange and buy ad slots in websites. The websites where your ads will be displayed sell ad spaces using SSPs (supply-side platforms).
So what makes this so special?
So, how do you rank higher when it comes to visual searches?
The automation that comes with it, the programmatic buying of ads means you don’t need to constantly create campaigns and bid for your ad space. Using data it automatically bids on the best platform for your ads in real-time. This would save you plenty of money and time.
🔼Programmatic SEO for increased visibility
No one likes a missed opportunity, right? Programmatic is one of the latest digital marketing trends that helps you ensure that you don’t miss out on any potential traffic.
Let’s say you own restaurants all over the country, let’s take India for example. A user searches for the best restaurants in Chennai and your business ranks on the SERP and the user clicks it.
Let’s say the user is now searching for the best restaurants in Delhi but you only have a landing page for Chennai and India as a whole. Here you miss out on the chance to serve a customer.
With programmatic SEO you design multiple landing pages specific to users so that you can increase your visibility. This comes with a risk however, there is a chance your pages might be flagged as spam as there are numerous landing pages for very similar keywords. To avoid this make sure each landing page provides value to the user and is quite different.
🙋ABM or Account-based marketing for precise targeting
If you are a B2B business this is a must-follow trend for you. Imagine you create campaigns and targeted ads for only the people who are decision-makers of a company. This definitely saves you plenty of money and time, right?
This is why most B2B businesses these days prefer AMB or account-based marketing as you can directly market to only the select members of a company who are decision-makers.
🕵ï¸Privacy-centric marketing to increase trust
The privacy of users has always been important but lately, the importance and relevance of it has been tremendous. Users and search engines value the privacy of users, knowing that their data is safe gives users a sense of security.
You can use this as a marketing point for your business, as people prefer a trustworthy business over one that is not secure. How do you appear trustworthy? Providing an option to accept cookies, having a secure HTTPS website, data security, and more.
🆚Watch out for competitors
Finally, it is important that you always stay updated when it comes to what your competitors are doing. The best strategy is to follow the working strategy. A marketing trend that never goes out of trend is competitor and market analysis.
So stay vigilant and informed as to what is happening in your industry with your competitors to ensure that you don’t fall back.
Hop on these trends and seize your place in the digital marketing hall of fame
So there we have it! I have given you the 17 essential digital marketing trends of 2024 that can help you create successful strategies that drive growth. With these trends, you can have a clear picture of what to expect in the future and tailor your digital marketing strategies accordingly to stay on top of your competition.
If you want to narrow down your online marketing efforts to one of the most popular mediums that is practically free, you should then focus solely on social media and follow the latest social media marketing trends.
Remember the field of digital marketing is an industry that is constantly changing with new updates so you will need to always stay on top of everything that is going on. Don’t know what to do to stay updated? I would suggest reading blogs and being on the lookout for news and updates from Google. Not sure which blogs to read? How about the ones posted on JLOGS 😉
